Zalmi Duchman, Chairman
Zalmi Duchman is Chairman and the Founder of The Fresh Diet. He began operations on January 1, 2006, with three clients. While Zalmi "shopped and dropped", his wife "cooked and packed". Today, Zalmi has grown his business to become the largest US food producer in the freshly-prepared, daily delivery category - which now delivers meal plans to thousands of clients nationwide. Read More
Raj Rawal, Chief Executive Officer
Raj Rawal has over 30 years of corporate leadership experience in hospitality, retail, food service, and manufacturing . He has held executive level roles at Burger King, Avis Budget Group, Affinion Group, and GE. Most recently, he served as the Chief Information Officer of Burger King for six years. Raj brings strong strategic, leadership, and execution skills and a track record of successfully leading change and delivering on strategic initiatives.
Yosef Schwartz, Chief Culinary Officer
Yos Schwartz and Zalmi Duchman founded The Fresh Diet over five years ago. Having graduated from the world-renowned Le Cordon Bleu Culinary Institute with an AA in culinary arts, Yos is the creative genius behind each and every dish served by the fresh diet. Chef Yos is also responsible for overseeing all kitchens and has the final word on quality control and consistency throughout each of the six kitchens. Read More
Asif Syed, Chief Operations Officer
Asif Syed has over 26 years of experience at all levels of the food service industry. Prior to joining The Fresh Diet®, he served as Vice President of Pindico LLC, a consulting firm, where he advised executives around the world on improving their operations and seeking out new business opportunities. Previously, Asif held several positions with Burger King Holdings, including Head of Operations for the Asia Pacific Region, with 736 restaurants, and Senior Director, Operations Excellence, for 8750 restaurants in the Americas and the Caribbean.
Vojkan Dimitrijevic, Chief Financial Officer
Vojkan Dimitrijevic has over 15 years of financial and strategic leadership experience in education, technology and media sectors. Most recently, he oversaw finance and planning for 100+ businesses with cumulative revenue of over $300 million for Florida International University. Prior to that, he served as the Chief Financial Officer of second-stage companies and also led corporate operations and planning for joint ventures generating over $80 million annually for Discovery television brands. Vojkan brings a proven record of implementing financial discipline, planning strategic initiatives and driving growth.
Behind the success of The Fresh Diet, is a devoted team of hard-working individuals. Every one of them is dedicated to providing the highest level of service and best possible experience for their customers. With the combined backgrounds, know-how and natural talent each member brings to the Fresh table, they have built The Fresh Diet into the triumph it is today. Meet the executive officers behind the little great green diet bag.